The California Firm

In many ways, California is a nation unto itself. The value of the Golden State’s economy ranks eighth when measured against the nations of the world, ahead of Russia and Brazil. California continues to attract people from around the world because it continues to be a great place to live. One reason is that state leaders never stopped investing in the roads, schools, water systems and so much else that are a part of our lives.

California was home to 29 million people in 1989, when Ed De La Rosa founded De La Rosa & Co. Since then, our population has grown by 9 million people, which has created the need for more services and infrastructure. Investment banks play an important role in this process by matching issuers with investors. They buy the bonds from issuers and sell them to investors.

De La Rosa & Co. stands almost alone in our singular focus on California municipal bonds. That focus helps explain DLR’s steady development into one of the most important investment bankers to California’s infrastructure issuers. For us, California has always been more than a marketing slogan or business decision. DLR is a firm of Californians. Ed De La Rosa was born in Ventura in 1955, and most other leading employees are also lifetime or longtime Californians. It always made sense to the leaders of the firm to build a business that plays a crucial role in the lives of Californians.